Person at desk

Profiler

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque aliquet pretium lectus, sit amet mattis odio dignissim vel.

Learn More
Person sitting and looking at phone

eCommerce

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque aliquet pretium lectus, sit amet mattis odio dignissim vel.

Learn More
Person sitting and looking at phone
Science Icon
Science

AudienceZen is a proprietary, science based methodology developed from PhD and post doctoral research into the psychology of complex decision making. Our methodology profiles the purchase decision mentality of large scale and diverse digital marketing audiences.

Personalization Icon
Personalization

Audiences are not homogeneous. AudienceZen clusters your campaign audiences according to purchasing decision mentality. Each cluster requires specific wording, reasoning and imagery for advertising to resonate.

Resonance icon
Resonance

It's much more than product relevancy and externalities such as geography, gender and income. We believe personalization at its most powerful resonates with the underlying cognitive and personality attributes which drive purchasing decisions.

Request a Demo
Say the right things, the right way

Individuals are highly sensitive to how advertisers and marketers speak to them. A well targeted campaign can stumble at the finish line if messaging misses the mark.

AudienceZen provides specific content guidance for marketing communications and this includes, most importantly, what should be avoided.

Learn More
person writing at desk
Photo of Matt Walley

"The AudienceZen tool set will enable advertisers, campaign managers and marketers to achieve significantly better results by identifying the purchasing mentality of individual prospects and customers and directing suitably crafted messaging to each."

— Matt Walley PhD CEO and Chief Scientist

How it works

AudienceZen is a SaaS application which integrates with a diverse range of digital marketing platforms including adservers, DCOs and e-commerce platforms. Messaging guidance is delivered in human or machine readable formats and integrates with creative workflows. Our proprietary system is unique to AudienceZen with patents pending in the US and New Zealand.

Learn More
person writing at desk
Explore the AudienceZen Platform
Person writing at desk

Overview

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque aliquet pretium lectus, sit amet mattis odio dignissim vel.

Learn More
Person writing at desk

Database

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque aliquet pretium lectus, sit amet mattis odio dignissim vel.

Learn More
Book a demo cta lorem ipsum dolor sit amet, consectetur adipiscing elit. Book a Demo