Understanding audience personality is great but how does an advertiser operationalise that?
The AudienceZen eCommerce platform provides website owners with the ability to psychographically segment their customer audiences and target campaigns, site content and communications to these audiences.
The AudienceZen Audience Analytics Suite delivers practical creative personalization guidance for each audience segment, in human or machine-readable formats. Aligning ad creative to consumer personality presents advertisers and marketers with an innovative opportunity to lift the performance of ad personalization and gain competitive advantage.
AudienceZen’s proprietary methodology is based on Matt Walley’s PhD and post-doctoral research into decision-making mechanisms at cognitive and personality levels.
- 33,000 individuals profiled
- Across 800 primary occupational streams
Findings indicated significant convergence of cognitive personality factors within vocational bands.
These cognitive factors influence an individual’s perception of their environment (vocation, consumption, information awareness and retrieval etc.).
Perceptions have a massive influence over interpretation, recall and adoption of marketing and customer service communication.