AudienceZen has identified twelve typologies that cover the spectrum of customer purchasing behaviours. These typologies can be used to tailor your sales and marketing communications to meet customers' needs and exceed their expectations.
Our AI-driven audience analysis suite will analyze and process your customers into one of twelve cognitive typologies. Each typology demonstrates a unique combination of purchase-decision behaviors, none of which can be identified by traditional segmentation techniques. Get to know our typologies.
A well-targeted campaign can stumble at the finish line if messaging misses the mark. AudienceZen analyses your target audience and provides messaging recommendations, tailored to resonate with each customer's purchase decision mentalities.
Second to effective segmentation is customer feedback. AudienceZen provides preconfigured customer surveys which offer insight into your customer satisfaction scores, how likely they are to promote your store to their peers, and where you are potentially falling short.
Want to know how AudienceZen could work for your business? Hear from businesses that have put their trust in AudienceZen and are now reaping the rewards.
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Our cognitive intelligence and segmentation suite is widely adaptable to all business sectors, from niche consumer delights to life insurance.
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