The AudienceZen platform came to life from a previous business venture, where the psychographic segmentation and marketing recommendation framework proved its incredible value and potential.
Dr Matt Walley carried out the initial research during his academic career and further developed this over the years to increase industry applicability.
In 2015 an initial offering was deployed based on Matt’s psychology and data science expertise, centred on understanding decision making at the cognitive level. This offering was delivered as a consultation, providing insight into the purchase decision mentality associated with occupation.
As a result of its success, the AudienceZen founders decided in 2017 to develop the offering into a SaaS platform to increase accessibility to all executive and marketing clients looking for innovative, breakthrough methodologies to improve their marketing efforts.
In 2018, AudienceZen was officially established, with further development underway to increase the value offering and develop several customer-facing CRM/consultation applications.
Initial case studies delivered encouraging results. Following the analysis and segmentation process of their customers’ occupations, these case studies executed the marketing recommendations provided to them by AudienceZen across multiple advertising platforms, many of which went against their traditional methods.
This resulted in
314% increase in click-through rates on CPM (cost per mile) based advertising.
46% increase in click-through rates on Facebook advertising.
59% increase in Facebook site referrals.
Cost-per-click decreases of between 33% and 42%.
which produced a
58% increase in online store sessions.
19% increase in online store conversions.
82% increase in online sales revenue.
In late 2021, AudienceZen launched its offering to market in the Shopify App Store and via open API.