So what sets us apart?
Our core psychographic profiling methodology has a number of distinguishing features and advantages:
- Built on personality/cognitive profiling, AudienceZen provides a more insightful and reliable understanding of consumer personality than the behavioural/lifestyle/values methods commonly used.
- AudienceZen is the only profiling methodology which can use occupation as a key determiner.
- Proprietary typologies that segment audiences according to consumer purchase decision making mentality.
- Capable of resolving profiling down to the individual.